Social Media sites have seen a drastic influx of users over the past few years and with that, have become a great marketing tool for businesses to attract their customers’ attention. A study by the Internet Advertising Bureau UK, found that nearly 80% of consumers would be more inclined to make future purchases, dependent on the social media presence of the company. In this digital age it has become crucial to know how to capitalise on your social media presence.
There are so many different ways social media can help you grow your audience and expand your business. Here are a few easy tips to help your business make the most out of it.
Content & Social Media Go Hand in Hand
Social media is pointless without engaging content and without social media, nobody will know about your content. However, using them together is a powerful tool that can be used to reach existing customers and drive traffic to your page, helping to make new ones. You can present your content in lots of different ways such as text, links, images, videos etc.
There has also been various studies suggesting the best times to post on social media but you can also use Facebook Insights to see when your audience is online and engaging with your content.
Identify Your Customers
You have to know your audience in order to serve them. All that time spent on blog content, posts for Facebook, tweets and more, would be a wasted effort if your audience wasn’t interested.
So who is your audience? How old are they? Where do they live? What are they interested in? Why do they need your product? The list goes on and knowing the answers to them, will help you create the content that will make for loyal customers.
The 70-20-10 rule
The 70-20-10 rule is important to keep your loyal customers interacting with your content. It’s all about balance. According to Social Media Examiners, 70 percent of your page’s content should be information that is relevant to your audience; 20 percent should be other people’s content and 10 percent should be promotional. It is said that finding that balance is a great way to increase sales, without coming across too pushy.
Customer Service doesn’t necessarily have to be a face to face interaction. A lot of your customers will turn to social media for advice, queries, complaints and more. By responding to them it tells people you have a strong commitment to customer satisfaction and it will help create a better understanding as to what they need and what they like/don’t like.
Use this to create engaging content they will respond to, adjust to your audience, and continuously develop as a company. So keep replying to those messages, comments and tweets!