Online shopping has a bad name for itself - killing small vendors on the high-street by encouraging consumers to buy the same products, for less, from online competitors. However, the key to being a successful business is recognising these changes and making them work for you. Even if you’re a small, independent boutique, exploring the potential of e-commerce could be the best thing that ever happened to your business. Since 2007, online sales in the UK have increased at about 7% each year and for 2013 they totalled £32billion (according to the UKTI). This trend is changing the landscape of business worldwide and organisations that do not adapt will be swallowed up by those that meet the new expectations.